The idea was simple. First, post a picture of you and your ex using the hashtag #ShredYourEx. Then, watch that picture print directly into an industrial shredder live in realtime on our site. These stunned newscasters do a decent job explaining our twisted creation.
This promo video, made with our friends at Remedy, was featured on the front page of Funny Or Die.
TL;DR…here’s a case study video if you’re into that sort of thing.