Equality NC

In 2016, then Governor Pat McCrory signed North Carolina's House Bill 2 (aka the "bathroom bill"), instantly stripping away the rights of the state's transgender community. Overnight, the great state of North Carolina became synonymous with discrimination.

Working with Equality NC, we decided to do something about it.

Check out the case study to see what we did that caught the eye of The One Show, Cannes Lions, Huffington Post, Adweek, Communication Arts, and the D&AD Impact Awards.