Super Bowl LIV Commercial

To tease our big news, we delivered lucky fans and influencers their very own “Box Seats” to watch our ad.

Then we got billions of people (yes, with a “B”) to see our Super Bowl message for weeks after the final whistle had blown, all thanks to our #BestThingSince challenge that spent 7 days trending on TikTok. Check out the case study below to see how we did it.